Introduction

Eastwood Wellness is a truly special business. Inclusive massage therapy and organic spa treatments in a beautiful and serene space. Owner Jamie, has built an environment of inclusion and safety for people in all bodies to receive exceptional care.

After a first few successful years in business, Jamie was excited to invest in the brand. This beautiful community business deserved a new identity as special as the business itself.

Inspiration

We created a hand drawn olive branch logomark and accompanying visual identity which was inspired by her Greek roots and informed by the inviting space she created for her clients.

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Branded Collateral

To accompany the logo and brand guides, we developed a variety of print and digital assets to help with ongoing marketing and day-to-day operations.

We created a library of social media feed and story templates for the business to streamline content creation and create a cohesive, branded look and feel. During the discovery phase we worked together to identify content opportunities and built the templates around story and post categories that would further her business objectives.

Window decals and signage were created to guide clients to the space and drive traffic to the online booking calendar. Other print materials developed include: a treatment menu outlining the full range of services, appointment card, and massage oil labels that could be given to clients with their favourite scents as a fun takeaway.

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Retail Space

The front of shop features a wide range of gifts and personal care products designed + produced by woman led, Canadian companies. Jamie was excited to create some branded products to sell alongside these beautiful brands. We took Eastwood's signature scent blend and turned it into an illustrated tote bag and custom branded tissue paper.