Who I am.
How I work.

Brand designer, storyteller, illustrator and the biggest fan of your small business. I'm a passionate strategist who gets hyped to build brand identities that allow my clients to wow their ideal audience and take their businesses to the next level.
MY STORY

Brand designer, illustrator, lover of all things small biz

I've spent more than a decade crafting brand identities for service-based businesses selling premium services in saturated markets. As a product designer by education, I learned early how important storytelling is to a design's success.

I help my clients craft unique and compelling identities that tell their stories and put exceptional client experiences in the spotlight.
MY TRACK RECORD

More than a decade of building thoughtful brand identities for passionate people

I'm a brand strategist and designer with over a decade of experience in brand development. After graduating from industrial design, I pivoted to a creative services role where I quickly moved into branding and creative management. I use my understanding of customer experience and journey mapping to inform visual design.
My specialty is building visual identities for service-based entrepreneurs with premium-priced offerings in over-saturated markets. I'm passionate about strategy building and storytelling, and revel in helping my clients understand their unique value and building a narrative around it.
Over a decade of experience designing brand and marketing materials for service-based businesses.

12+

YEARS OF EXPERIENCE
With a proven track record of producing successful outcomes across multiple industries.

100+

PROJECTS DELIVERED
We delivering solutions that exceed expectations, earning trust and satisfaction.

30+

SATISFIED CLIENTS

Strategy informed brands for

Purpose driven businesses

MY PARTNERS

We can do it on our own, but we're better together.

Creative work is a team sport. I work with a network of professionals whose skills span dozens of industries and areas of expertise. My community of photographers, copywriters, marketers, business consultants, and beyond can support your growing business–no matter its challenges.
That means, if you have an ask that's outside my area of expertise, chances are I know someone exceptional who can take your project across the finish line.
MY VALUES

Big brands for small businesses
–it's not just a slogan.
It's a philosophy.

Local businesses build strong communities. By lifting up and supporting small and medium enterprises, I believe we can build stronger neighbourhoods and create a thoughtful economy that serves the interests of real people.
I want to make your  business look like a million bucks so you can reach your target audience and charge what you're worth.
MY CLIENTS

For the risk takers, do-gooders and change makers.

I'm passionate about the work I do and I want to work with founders who match that energy. People whose values and passion can't help but shine through in everything they do.
If you own a service-based business in growth mode and you want to sell premium priced services in a saturated market, but you're having a tough time hitting that next level, share your "why" with me and let's get excited about crafting your brand identity together.

Think it might be a match?

BOOK A CALL
BOOK A CALL