Introduction

I worked with this real estate client on her brand development. New to the industry and eager to establish herself as an expert, we created a look that is upscale, yet edgy, to appeal to her young, wealthy clientele.

Caroline's brand takes inspiration from Architectural Digest and proves that neutral doesn't have to be boring.

Project Scope

The project ​scope included logo design, brand guideline development, stationary design and a range of templates to maintain brand consistency on her social media where she carries out the majority of her marketing efforts.

‍Visual Identity and Branded Collateral

Caroline's visual identity was developed to emphasize her tailored and refined approach to customer experience. The custom type logo was created to feel exciting and design-forward.